Botanical Name

Callicarpa americana

Commonly known as American Beautyberry

Callicarpa americana (American Beautyberry)
Shrub

Inconspicuous flowers give way to stunning clusters of magenta-purple berries in fall. The berries are the show.

Quick Reference
Bloom Season
Jun to Jul
USDA Zones
5-8
Sun
Full Sun or Part Sun
Water
Moderate - regular watering
Mature Height
4-6'
Bloom Colors
PinkLavender
Native Species Pollinator Friendly
Read the full American Beautyberry growing guide →

Companion plants, planting tips, FAQ, and more

About This Name

Callicarpa americana is the scientific name used by botanists, nurseries, and seed catalogs to identify American Beautyberry unambiguously. The genus Callicarpa places it within a specific plant family, and using the botanical name avoids the confusion that comes with regional common names. If you're shopping for American Beautyberry, looking up plant care details, or comparing varieties, searching by Callicarpa americana will give you the most precise results.